My name is Jamie Ivey. I came to Provence thirteen years ago to write a series of travel books about rosé. I live in the Luberon village of Lourmarin with my wife and three daughters who were all born in Provence. My latest book is the new

Moon Guide to Provence.

Three things I do in Provence are:

Run Provence Tours 

Launching in 2020 and based on my experience writing the   Moon Guide to Provence,   the best of Provence Tour is a 7 day luxury escorted tour of the best sights and vineyards in Provence. I also offer    private bespoke tours.

Host weekly wine tastings  

In my home village of Lourmarin I host  a weekly tasting of Provence’s finest rosés and explain the reasons behind the continuing popularity of pale pink wine.

Select the best villa rentals and offer free holiday planning 

 Enquire and book a villa using the search form on this website and I offer a free telephone conversation and follow-up email to ensure you get the best from your holiday in Provence

Three things I love about Provence are:

The seasons – Provence has four very distinct seasons. A long hot summer when the air is full of the heady aroma of wild herbs, a golden Fall when life is slow and sweet, a short sharp often snowy Winter, and a Spring filled with fruit blossom drifting in the wind promising a bounteous crop

The light – you don’t have to be an artist to appreciate the wonderful sharp quality of the light in Provence, where life is always lived in high definition.

The food and wine – From Richerenches Truffles to Cavaillon Melons and from Chateauneuf du Pape red to Bandol rosé, Provence food and wine is simply sensational.

My books:

Three things people have said about me:

Peter Mayle:

At last – a man who takes his rosé seriously enough to write a delightful book about it. Long overdue and very welcome.”

Joe McCall, Owner, Olney Winery, Olney, MD USA :

“On a recent trip to Provence that I organized for members of our wine club, Jamie worked directly with me in helping to arrange  a number of wine tastings for our group.  To a person, we loved the locations he selected.  We would not have had the rich experience we had without his help, his knowledge of the region, and his contacts on the ground.  Jamie also came to our villa one night to give a presentation on the wines of Provence.  Not only did he enrich our knowledge of the wines of Provence, but his humor and demeanor made this a highlight of our trip.  All of our members had a wonderful experience in Provence and Jamie was a big reason why!” 


We just had the most magical day with Jamie in Lourmarin. Starting with a coffee and a chat, we heard the insiders secrets of the markets which was both interesting and humorous. We then strolled through the markets seeing things in a totally different way and it really made sense then. We had a colourful visit to the Chateau Lourmarin who’s history was totally fantastic mesmerizing followed by the most magical rose tasting in the sunshine on the Chateau terrace learning all about the Rose of Provence & France. Jamie is well informed ( due to his books on the subjects ) and delivers his knowledge through the most humorous of ways. It was an excellent day, truly captivating Provence life and everyone is raving about it. Thank you Provence Guru for a day to remember.”